New Work / MARCEL HOLUBEC, SUVERÉN

The 2019 National Design Award for Product Design was awarded to Marcel Holubec and his Suverén collection.

For the designer, this is a specific project not entirely typical of his portfolio oriented more towards “high fashion”. The clothing for the contemporary urban cyclist was commissioned by a manufacturer who primarily manufactures bicycles, but also wanted to expand its range to include clothing. This type of functional clothing is not exactly commonplace – if you’re a cyclist and you’re looking for something to wear, you’ll find almost exclusively elastic technical clothing for this activity, more or less uniformed and exclusively for sport cycling. Marcel Holubec reflected the offer and designed his collection in line with the Sovereign brand identity. The brand is oriented towards the self-confident, independent man who likes the wind in his hair and goes his own way, figuratively speaking. The collection includes short and long trousers, dresses, jackets, coats with a simple but thoughtful cut for a comfortable ride. The designer has complemented them with subtle details like drawstrings, frills, pockets, vibrant colours that complete the overall impression.

The international jury of National Design Award (organized by Slovak Design Center) judged it as a prime example of a professional fashion collection that meets the high criteria of contemporary fashion. Its quality is comparable to international fashion labels and brands from European capitals. The excellent presentation of the collection, the precise material processing with attention to detail and the overall concept of combining cycling and fashion also deserve attention.