MAGDA presents a view on the consumption of information from the perspective of specific persons. It is both their confession and a forum. The magazine offers a critical fascination by the age and space we occupy.
The stream is layered in three columns that filter the information according to the size and recency. Content of distinct profundity is put in relation. The ordinary and the ageless. In this manner, the whole reflects the reality in its complexity and contradiction.
MAGDA is not preoccupied with architecture and design, but rather the city and the object. It traces the causes that form what we see and experience.
The magazine takes a position in between tabloid and archive. It is the place for contemplation and productive procrastination.